Market Research
The term market research refers to the process of evaluating the viability of a new service or product through research conducted directly with potential customers. It allows a company to define its target market and get opinions and other feedback from consumers about their interest in a product or service.
Research Methodology
Qualitative research that gets you valuable market insights
Construing the micro-level data where no two opinions are the same is a tough undertaking. Only with years of market experience and the right professionals can a research agency master the art of qualitative research that can be out to effective business use.
Our Market Research provide you with customer-driven, high-touch, and high-quality qualitative research solution in Dubai and in the entire middle east that can turn things around for your slow business. The methods we use vary from sector to sector and market to market.
Tour data is mined from focus groups to one-on-one discussions, and from observation of individual customer behavior to in-depth population analyses. Our research uncovers motivations, feelings, and preferences in in your target market and sector ensure your business decision is on a strong footing.
From focus groups to opinion leader research, from patient interaction to usability testing, and from market sizing and analyses to online community assessment, our healthcare research offers the right solution for your medical data needs.
Based on our experience in handling online community we constantly encourage our clients to conduct Online FGDs and IDIs. We have experienced moderators who can handle such groups flawlessly in this digital era without losing the essence of traditional qualitative research.
Our Qualitative Research services include
- In-depth Interview
- Focus Group Discussion
- Ethnographies
- Online Focus Group
- Audio-Video recording
- Viewing facilities for the client.
We are a market research company that selects and applies the right research, decision-making, or idea generation tools at the right time. Our biggest strengths are decision-making clarification, focus, and knowing what to include and what to leave out of your marketing information system. We offer a system that helps you move forward and approach your market confidently
Quantitative Market research for an effective strategic plan
Our quantitative research is aimed at helping you achieve your business’s strategic planning goals faster and in a more effective manner. Our high integrity, end-to-end quantitative research offering will enable you to make smarter decisions and take action faster to increase revenue, reduce costs, and stay competitive in a tough business environment.
Our quantitative research data is sourced first-hand through a variety of methods that include but are not limited to questionnaires and surveys, experiments and customer response, and observations made on customer behaviors both in person and through digital resources, in different global markets, products and customer segments.
Being in the market for about a decade and having served clients from different sectors, we know global markets and their changing trends better than others. With a mix of previous data findings and current developing trends, Our Market Research can provide you with near-accurate projections for the future to help you devise strategies that work and immediately reflect on your revenues and business performance.
Full-Service Agency
As its name suggests, this type of agency supplies end-to-end, customized market research services. These services can include the following:
- Identify the research problem to be solved.
- Determine a viable research design.
- Prepare the methods and tools to use in the research study
- These typically involve both online and offline activity such as respondent sampling, survey data collection, various analyses, such as a customer behavior analysis and reporting.
- Implement the insights that were garnered.
- Prepare reports of the findings.
A full-service research firm is often used as a consultant, given that it may also implement the collected data due to the demand for actionable outcomes. In this way, the research is simply a means to other business-related activities they provide.